Cohort Program · Eight Weeks · $1,997 USD
The Future Marketing
Brain Course.
Learn the marketing brain for the AI era.
Eight weeks, live, with a small cohort of senior marketers and agency operators. You build your own Future Marketing Brain, choose your AI stack, run a real audit on your brand, and leave with a 90-day plan you can execute Monday.
Includes the AI Brand Audit template pack.
Who it’s for
Built for marketers ready to apply AI.
Brand marketers
Senior marketers and CMOs learning to lead the AI shift inside their company, not just respond to it.
Agency operators
Independent operators and agency leaders rebuilding their offer, team, and pricing for the AI era.
Curriculum
Eight weeks. Eight modules. Built to apply.
- 01
The shift you have to master
What is collapsing, what is rising, and the three pivots every marketer must make. The Future Marketing Brain framework in full.
- 02
SEO is dead. Long live AEO and GEO.
How AI search actually works, what wins visibility, and the playbook to rebuild your discovery surface from scratch.
- 03
The AI Brand Audit
Run the L3 framework live on your own brand. Score the six dimensions, surface the gap, decide the move.
- 04
Choose the right tools
Claude vs GPT vs Gemini vs NotebookLM vs n8n vs Perplexity. Picked for the job, not the hype. Your private stack by the end of the module.
- 05
Custom GPTs and the private agency
Build the AI team you wish you had. Custom GPTs, agents, and the prompt library that runs your function.
- 06
The AI-native consumer
Wearables, femtech, ambient AI, agent-led commerce. The new psychology of buying and how to serve it.
- 07
The agency / in-house / brand-side pivot
Your specific restructure. Org design, hiring, pricing, positioning. We build the plan in the room.
- 08
Ship and defend
Your 90-day shift plan, peer-reviewed by the cohort. Walk out with a board-ready deck and the runway to execute.
Walk out with
What you leave with.
- Your own Future Marketing Brain, built end-to-end across the eight weeks.
- A working AI Brand Audit on your brand, with the gap and the move named.
- A private AI stack picked for your category, stage, and team size.
- A 90-day plan, peer-reviewed, board-ready, and ready to execute Monday.
- A repeatable internal playbook you can run with your team after the program ends.
- A small, senior cohort you can keep learning with long after the program ends.
Format
How it runs.
- Length
- Eight weeks
- Format
- Live cohort · Zoom · all sessions recorded
- Cohort size
- Capped at 30 — senior marketers and operators in one room
- Commitment
- 2 hrs live per week + 1–2 hrs applied work per week
- Investment
- $1,997 USD · Founding cohort seat
- Cohorts
- Q3 2026 and Q4 2026 (dates locking soon)
FAQ
When does the next cohort start?
Cohort dates for Q3 and Q4 2026 are locking now. Join the waitlist and you'll get the dates and pricing before public release.
What's the price?
Founding-cohort seat is $1,997 USD. Includes the AI Brand Audit template pack. Waitlist gets the payment link, cohort dates, and any founding-cohort perks before public release.
Is there a refund window?
Yes. Full refund within the first two weeks if the program isn't right for you, no questions asked.
Do I need to be technical?
No. The program is for marketers, not engineers. We work in Claude, GPT, NotebookLM, n8n. No code beyond pasting a webhook.
Will recordings be available?
Every session is recorded and indexed. You can miss a live and still keep pace with the cohort.
Is there a team rate?
Yes. Teams of 3+ from the same company get a group rate. Reply to the waitlist confirmation to discuss.
Founding cohort
Join the waitlist.
Waitlist members get cohort dates, the full curriculum guide, and founding-cohort pricing before anyone else.
While you wait
Read the publication.
One issue a week from the same brain you’ll learn from in the cohort. Frameworks, tools, field notes — applied.
Open Edge Watch →