Library
Frameworks, audits, tools.
The evergreen pieces. The named frameworks the studio runs on, and the audits and tools you can apply on your brand.
Named frameworks
The three frameworks behind every piece on the site. Built to be named, cited, and re-used.
- Framework·Live
The L3 Framework
The six-dimension scoring framework behind the AI Brand Audit. Discoverability, Distinctiveness, Depth of message, Data fluency, Distribution stack, Decision speed. The cornerstone tool for picking the right AI moves for any brand.
- Framework·Published
The Three Pivots
How agencies, in-house teams, and brand marketers must restructure for AI. The scorecard, the questions, and the order to run them in. Used by senior operators to redesign their function.
- Framework·Live
The Future Marketing Brain
The operating system that ties the three pillars together — Master the Shift, Choose the Right Tools, Meet the New Consumer. The end-to-end map for marketing in the AI era.
Audits and tools
The frameworks applied. Run them yourself, borrow them, or take them to a working brand.
- Tool·Coming soon
AI Brand Audit Tool
Drop in a brand. Get a scored audit against the L3 framework in under 90 seconds. Free version with the next Edge Watch issue.
- Audit·Published
AI Brand Audit: A Sample Walk-Through
A live walk-through of the L3 framework applied end-to-end. Scoreboard, six-dimension scoring, gaps, and the opportunity surfaced.
- Audit·Published
GEO Strategy: A Category Teardown in SEA
Regional Generative Engine Optimisation teardown of a fast-moving Southeast Asian category. The visibility gap and the moves required to close it.