The reference layer
The Marketing Wiki.
Every framework, concept, and pattern that matters in the AI era. Structured. Indexed. Versioned. Cited in real meetings by real operators.
Free to read
ConceptGEO — Generative Engine OptimisationWinning visibility inside AI-native search. How brands earn a citation when the answer is generated, not ranked.ReadConceptAEO — Answer Engine OptimisationStructured for direct-answer surfaces. How to format so an engine lifts your answer cleanly and correctly.ReadPatternThe Three-Layer Prompt PatternA reference structure for reliable marketing prompts: context, task, guardrail.Read
The full catalog
FrameworkThe L3 FrameworkSix dimensions to score any brand for the AI era.
FrameworkThe Three PivotsHow agencies, in-house teams, and brand marketers restructure for AI.
PlaybookThe AI Brand AuditL3 applied end-to-end. Scoreboard, gaps, opportunity map.
ConceptGEO — Generative Engine OptimisationWinning visibility inside AI-native search.
ConceptAEO — Answer Engine OptimisationStructured for direct-answer surfaces.
FrameworkThe Marketing OS ModelThe operating-system view of a modern marketing team.
ConceptThe Attention → Intention ShiftWhy agent-led buying rewires the funnel.
PatternThe Three-Layer Prompt PatternReference structure for reliable marketing prompts.
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