The training layer
The Academy.
Not another AI course. An installation program. Eight self-paced modules plus a live cohort week each quarter. Taught by operators who ship, not by trainers who don’t.
Curriculum
M-01AwarenessMaster the Shift3 hrs
M-02DiagnosisThe L3 Framework2 hrs
M-03RestructureThe Three Pivots2.5 hrs
M-04SelectionBuild Your AI Stack2 hrs
M-05ApplicationThe AI Brand Audit, End to End3.5 hrs
M-06VisibilityGEO + AEO Playbook2 hrs
M-07SystemThe Content System Design2.5 hrs
M-08InstallationThe Marketing OS in Your Team2 hrs
Live cohort week
One live week each quarter.
Five days. Small cohort. You bring a live brand brief on Monday and leave Friday with a full Marketing OS installed against it. Included with Pro. Team seats included.
Certification
Team certification track.
For agencies and in-house teams. Ship the modules, pass the working assessments, get certified as an FMB-trained AI marketing team.
Install the Marketing OS.
Academy is included with Pro and Team memberships.