Resources · Guides
Evergreen reference.
Deep guides on the parts of AI marketing that stay true when the tooling rotates. Coming soon.
Guide·In writing
GEO — Generative Engine Optimisation
The complete reference for showing up inside ChatGPT, Claude, Gemini, and Perplexity answers. Ranking signals, evidence formats, and the audit checklist.
Guide·In writing
AEO — Answer Engine Optimisation
How AI answer engines pick sources. Schema, entity clarity, primary-source proof, and the seven signals engines weight highest.
Guide·In writing
AI Marketing Strategy 101
The end-to-end guide for CMOs and directors. Where AI belongs in the stack, what it kills, what it creates, and the 90-day install plan.
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