Resources · Frameworks

Named frameworks.

The three frameworks behind every piece on the site. Built to be named, cited, and re-used inside your team.

• Framework·Live

  The L3 Framework

  The six-dimension scoring framework behind the AI Brand Audit. Discoverability, Distinctiveness, Depth of message, Data fluency, Distribution stack, Decision speed. The cornerstone tool for picking the right AI moves for any brand.

• Framework·Published

  The Three Pivots

  How agencies, in-house teams, and brand marketers must restructure for AI. The scorecard, the questions, and the order to run them in. Used by senior operators to redesign their function.

• Framework·Live

  The Future Marketing Brain

  The operating system that ties the three pillars together — Master the Shift, Choose the Right Tools, Meet the New Consumer. The end-to-end map for marketing in the AI era.