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02
Choose the Right Tools
Selection beats accumulation. The AI Brand Audit lives here as the lead artifact, because the right tools start with knowing what your brand actually needs. Then the field guide: Claude, GPT, Gemini, NotebookLM, n8n, Perplexity, Midjourney, picked for the job, not the hype.
The cornerstone tool of this pillar
The AI Brand Audit Tool
Don’t stack tools you’ll never use. Score your brand against the L3 framework on six dimensions in under 90 seconds. You learn exactly which AI tools fit your category, stage, and team — and which to walk past.
Cornerstone piece
The AI Brand Audit: How to Pick the Right Marketing Tools Without Buying the Whole Stack
Read the cornerstone →Edge Watch in this pillar
Coming up in this pillar
The pieces planned and in progress for this thread.
- 01The AI Brand Audit framework: scoring your brand on six dimensions
- 02Claude vs GPT vs Gemini: which brain for which marketing job
- 03NotebookLM as a strategist's second brain
- 04Custom GPTs: building your private agency
- 05The no-code stack: n8n, Make, Zapier for marketing ops
- 06Perplexity for category intelligence
- 07Midjourney, Sora and Runway for in-house creative
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